Boosting its digital transformation is the goal of almost every single company on this football called planet earth. If some approaches work better than others, internal open innovation challenges are still at the top of our list.
With the ever-changing consumer behavior, businesses are happy to simply mimic some of its practices – using apps and smart devices. It’s a stab in the dark that’s the very opposite of a long-term successful marketing strategy. Making use of your customers' favorite devices is not enough anymore, putting them at the center of your strategy implies you have to think with them through co-creation.
Capturing consumers’ taste buds is definitely not easy – preferences and palates change over time and diversify across regions. Nevertheless, it is apparent that in recent years, people are less reliant on three square meals per day.
The talent war is raging on. And on this particular market that is employment, high standard candidates are gold and companies are ready to do anything to recruit them in order to boost their employer brand.