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With the ever-changing consumer behavior, businesses are happy to simply mimic some of its practices – using apps and smart devices. It’s a stab in the dark that’s the very opposite of a long-term successful marketing strategy. Making use of your customers' favorite devices is not enough anymore, putting them at the center of your strategy implies you have to think with them through co-creation.
So standing out from the crowd is no mean feat. We’ve organized 250 hackathons for 200 clients, and we’re using this experience to share our advice on foolproof tips to promote your hackathon.