When done right, an innovation challenge can enrich large events and conferences tremendously. As a lever for engagement, collaboration, and collective intelligence, it's a tool for enrichment as well as recruitment and crowdsourcing of ideas.
Hosting a 48-hour to 72-hour hackathon means tackling logistical, geographical, and time constraints. Not the most encouraging environment for innovation, in short. Imagine the colossal efforts that need to be made when organizing the perfect 48-hour event – you need to find a venue where as many participants as possible can get together and work at breakneck speed for more than two days straight.
Crowdsourcing is something you have probably been a part of, whether you’re aware of it or not. After all, who hasn’t filled out an online survey, added content on Wikipedia, shared a review on Google, or posted an idea in the company group chat?
Why are some large companies able to create more value through innovation? How have they continuously reinvented themselves to stay ahead of new market expectations? And how do they stay at the forefront of their industry decade after decade, even through the era of digitalization?