Mass marketing is outdated. New approaches are being developed to meet consumers’ pressing demands. Communication technology, our digitalized society, and new consumer requirements have turned how we do marketing on its head. Brands are now putting customers at the heart of their strategies, adapting to their needs, and promoting dialogue. This is collaborative marketing. It’s
The age of silos is over. The modern company is on a quest for agility and innovation. And although innovation is traditionally the domain of R&D departments, things are beginning to change. Increasingly, major groups (led by Microsoft, Google and Bouygues) have grasped the importance of adopting a more cross-department approach. And so they appeal to
Generation Z, centennials, digital natives, post-millennials. So many names to add to an HR hierarchy that’s already complicated enough. Generation Z represents 16 million people in France – all of the young people born in the mid-90s, who are now entering the world of work, ready to make the shift to working life. Members of
The talent war is raging on and you’re running out of ammunition. The situation is critical, but not hopeless. Dig deep into your pockets and you’ll find the perfect weapon – your smartphone. Still little-used by companies, mobile recruitment strategies are becoming a powerful HR driver for attracting the best talent. The first businesses to
LD Automotive is a global reference in the financing and management of corporate vehicle fleets in 40 countries. The final of The Driver Experience Challenge, organized by Agorize for ALD Automotive, was held on January 12, 2016 in the headquarters of Société Générale in La Défense, near Paris. The 6 finalist teams presented their project
Why should a company create an innovation strategy for itself? So it doesn’t end up like Kodak. The decline and fall of the camera manufacturer – a truly textbook case – has become so well-known that I could just stop there. But I believe in teaching by example. And what could be more effective than
The “Internet of Things” and “smart objects” – two names for a new tidal wave of technology that covers such wide-reaching fields that it’s hard to pin down exactly what it means. According to studies such as one by consulting firm Gartner, by 2020, it will include 50 billion objects, with an estimated turnover of
Put a bit of Evian in the tank and head out on your journey! This is what filling up at service stations could be like in the future. Or at least something to that effect. In fact, right now, clean tech has the wind under its sails, and much like wind energy, won’t be petering
When it came to innovation, 2015 was without a doubt the year of digital technology. Every conversation, product or ad came with a spiel on the merits of what could be called a connected revolution! With all these new uses made possible by technological marvels (smart watches, drones, smart beanies and other gadgets), it’s hard
Do you need to come up with innovative solutions at work? Are you being asked to innovate to stay ahead of the competition? Do you have to devise new ways of communicating with your customer base, communities or target audiences? This is the case for most of us, and we need to do all this
Agorize comes from “Agora” and “Rise” and empowers companies and people from all over the world through Open innovation Challenges.
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