This year, L’Oréal is supporting sustainable innovation through a sustainable and responsible sourcing policy for raw materials and optimizing packaging. Students from all around the world were invited to take on the challenge of creating the next L’Oréal’s innovation — one with less plastic or no plastic at all. This challenge aimed to change consumer behaviours in plastic consumption and plastic waste.

A sustainable innovative competition that has brought together students from all over the world for the past 28 years.

• 40,000+ students
• 65 countries and regions
• 80+ hours of E-learning
• 10,000+ innovations