Give Your Marketing Strategy a Makeover with Open Innovation

Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now

Lab Rats: Why are Companies Experimenting with Innovation Labs in Singapore?

This month, three global banks opened up their own innovation labs in Singapore. The fact that Bank of China, Australian Westpac and Deutsche Bank have all opened innovation labs in Asia demonstrates the shift in mentality for larger corporates and institutions towards innovation and an increasingly common pivot towards the East. Why Singapore? It’s not

5 keys to successful open innovation competition

After more than 500 challenges organized since the beginning of our adventure, we are always happy to hear that our customers have found more than what they’ve hoped for through their open innovation challenge. Complacency you said? Actually, 3/4 of our clients renew their open innovation challenge. Among them, some success-stories deserve to be told.

Looking East: Innovation in Asia

It is an incredibly exciting time to be involved in innovation in Asia. In an increasingly connected world, there is a fast-developing community of innovators and entrepreneurs in Asia. According to the 2017 Top 100 Global Innovators report, Asian companies are outperforming the rest of the world in terms of commercializing and creating more impactful

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Innovation Challenges: A Powerful Way to Boost Digital Transformation

Boosting its digital transformation is the goal of almost every single company on this football called planet earth. If some approaches work better than others, internal open innovation challenges are still at the top of our list. Agility, intrapreneurship, digital acculturation, learning by doing, etc. These words, abruptly said by major companies, are actually quite

Why Big Companies That Act Like Startups Make Tremendous Profit
Why Big Companies That Act Like Startups Make Tremendous Profit?

First thing first: take a look at the Fortune 500 companies in 1955 v. 2017: only 60 firms (12%) that made the list in 1955 are still on the list in 2017. 88% of the companies have either merged (or were acquired by) another organization, gone bankrupt, or still exist but have fallen from the

transformation digitale
Going Digital: How Can My Company Do It Right Now?

“Digital transformation is expected to deliver both operational and financial results within 18 months on average” says Fujitsu’s digital transformation PACT. The biggest drivers of this transformation are the customers by 58%.   How can my company start going digital today? Tough one. If 85% of companies are putting a digital strategy together, only 26%

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Recruitment: How To Get The Most Out Of A Business Game?

Business games, open innovation challenges, hackathons… How do the most successful companies hire talented people by sourcing innovation? How do you spot the one in a million candidate? Here is the recipe for a fruitful challenge.   AIM FOR MILLENNIALS, HIRE THE DIGITAL NATIVES   I am a bit tired of hearing “We really should

The Hits and Misses of recruitment methods in 2017

The talent war is raging on. 83% of recruiters state that recruiting talented people is their top priority for their company. In a labour market that’s undergoing major transformation, the challenges are significant in both number and scope – the increase in the number of ‘passive’ job seekers, reportedly accounting for 75% of employees on LinkedIn, the

Formation professionnelle continue et open innovation
How open innovation is revolutionizing professional development

United in complexity – that could be the motto of continuing development professionals in France. Reforms have been carried out to make the system simpler, but the situation remains the same – high costs, low effectiveness, and old-fashioned methods. So what are the solutions? The professional development sector needs to begin its digital transformation. It’s

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