In their pursuit of innovation, companies have historically turned to Open Innovation (OI) and Corporate Venture Capital (CVC) to foster growth. Yet these approaches often come with challenges: OI can be slow and yield uncertain RoI and CVC involves complex negotiations and financial risks.
In response to these OI and CVC challenges, venture clienting has emerged as a valuable, complementing strategy. It transforms the relationship between corporates and startups, as such accelerating the adoption of new technologies and promoting an agile and forward-thinking culture, making it a potent strategy for corporate innovation leaders.
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