Case Study

GEMA Community Idea Box

Community Engagement

GEMA, a German non-profit serving 90,000 music professionals, wanted to tap into the creative potential of its members to source innovative solutions for the future of its organization and industry. They chose Agorize’s platform to autonomously and efficiently manage their innovation process.

“Agorize offers an easy-to-use, comprehensive platform to tap into new sources to innovate – we engaged our community to create ideas that meet an actual need.”
Julia Friebe, Manager Strategy and Innovation at GEMA

Download the full case study of the GEMA Idea Box to learn how they used the Agorize platform and which important outcomes currently support their organization’s innovation goals.

About GEMA
GEMA (Gesellschaft für musikalische Aufführungs- und mechanische Vervielfältigungsrechte) is a German performance rights organization (PRO) that manages the rights of composers, lyricists, and music publishers. Its primary function is to collect royalties on behalf of its members for the public performance, broadcast, and mechanical reproduction of their musical works.

GEMA plays a crucial role in protecting the rights of musicians and composers in Germany and ensuring that they receive fair compensation for the use of their creative works. It is part of a global network of similar organizations that collaborate to manage and enforce the rights of music creators worldwide.

What is Agorize?

Agorize is the most comprehensive innovation management platform, supported by a team of experts and a community of innovators. For over a decade, we’ve been providing technology powered by a community of 10 million innovators to foster change and accelerate innovation. Our clients and partners worldwide crowdsource, evaluate, and develop solutions from startups, employees, developers, and students using Agorize.

We’ve helped over 300 global enterprise companies in Europe, North America, and Asia Pacific, including Enterprise Singapore, Huawei, Microsoft, LVMH, PepsiCo, Bayer, Schneider Electric, Hitachi, L’Oréal, and many more by running their innovation programs.

What is an innovation challenge?

An innovation challenge, or innovation competition, is a competition organized by a company to bring forward innovative solutions. The organizer defines clear objectives and problem statements, after which innovators are invited to submit their ideas and solutions. Proposals can come from startups, employees, students or other talent that is relevant to the topic at hand. Through a process of crowdsourcing and assessing ideas, mentoring participants, and developing solutions, the organization will identify the winning proposals that will be implemented. More than 300 enterprise companies have organized innovation challenges with Agorize.

Their results speak for themselves. They’ve reduced go-to-market time with internal teams, fast-tracked the development of niche solutions with the products and services of startups, created long-term strategic partnerships, and brainstormed future-proof ideas with students from top universities. Overall, it accelerated their own transformation and made them more future-proof.

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