In 2019, PepsiCo launched the “Next Big Idea Challenge“, an open
innovation challenge powered by Agorize. The goal: to bring
together all of the group’s employees around a large-scale project and to promote team cohesion around the world. The challenge was also a way to highlight and detect Talent inside of the company.
The Next Big Idea Challenge was a real success since it not only strengthened PepsiCo’s employer brand but also enabled the group to launch a new product on the market in the aftermath of the coronavirus crisis!