Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now
“Digital transformation is expected to deliver both operational and financial results within 18 months on average” says Fujitsu’s digital transformation PACT. The biggest drivers of this transformation are the customers by 58%. How can my company start going digital today? Tough one. If 85% of companies are putting a digital strategy together, only 26%
Business games, open innovation challenges, hackathons… How do the most successful companies hire talented people by sourcing innovation? How do you spot the one in a million candidate? Here is the recipe for a fruitful challenge. AIM FOR MILLENNIALS, HIRE THE DIGITAL NATIVES I am a bit tired of hearing “We really should
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