illustration - Why organize an online hackathon

The word ‘hackathon’ is a contraction of ‘hack’ – a quick DIY solution to overcome a problem – and ‘marathon’ – a test of endurance. Essentially, a hackathon is a competition that encourages participants to put forward their most relevant and innovative solutions to a business or social issue.

The key benefits of a hackathon:
• Test candidates in real-life conditions for an innovative approach to recruitment
• Target future technologies through participatory innovation
• Co-create marketing campaigns with consumers
• Dive into the age of digital transformation
• Source the startups of the future
• Adopt a learning by doing approach to unlock participants’ creativity
• Put employees at the heart of your strategy


Infographic - Why organize an online hackathon


If you’d like more information and advice on organizing your hackathon, then download our free e-book 🙂

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