Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now
Last week’s launch of China’s Chang’e-4 spacecraft to the dark side of the moon showed that the sky’s the limit for China’s achievements and ambitions in technology and innovation. China’s online economy is booming, there are over 802 million Internet users (out of a population of 1.6 billion), and many companies want a slice of
This month, three global banks opened up their own innovation labs in Singapore. The fact that Bank of China, Australian Westpac and Deutsche Bank have all opened innovation labs in Asia demonstrates the shift in mentality for larger corporates and institutions towards innovation and an increasingly common pivot towards the East. Why Singapore? It’s not
After more than 500 challenges organized since the beginning of our adventure, we are always happy to hear that our customers have found more than what they’ve hoped for through their open innovation challenge. Complacency you said? Actually, 3/4 of our clients renew their open innovation challenge. Among them, some success-stories deserve to be told.
It is an incredibly exciting time to be involved in innovation in Asia. In an increasingly connected world, there is a fast-developing community of innovators and entrepreneurs in Asia. According to the 2017 Top 100 Global Innovators report, Asian companies are outperforming the rest of the world in terms of commercializing and creating more impactful
Singapore, South Korea, and Hong Kong are the places to be if you want to do business in Asia. No wonder they attract large numbers of international companies. The result is a dense and highly competitive environment in which the war for talent rages. For recruiters who need to hire top candidates, the battle is on. Almost
Innovating is hard, but forming a dream-team doesn’t have to be. Through disruptive innovation, new technologies emerge that penetrate the market from below and rapidly overtake established businesses. Online innovation challenges help companies develop disruptive innovation, or sponsor startups that do so. Let’s take a look at the why and the how: The Ugly
War for talent is going on. While talent is scarcer than ever, companies ask themselves how to improve their employer brand so that they can recruit top-notch candidates. I often found myself asking the following: why particular companies score talented employees when others of them struggle to get the right fits. Now that I work
First thing first: take a look at the Fortune 500 companies in 1955 v. 2017: only 60 firms (12%) that made the list in 1955 are still on the list in 2017. 88% of the companies have either merged (or were acquired by) another organization, gone bankrupt, or still exist but have fallen from the
“Digital transformation is expected to deliver both operational and financial results within 18 months on average” says Fujitsu’s digital transformation PACT. The biggest drivers of this transformation are the customers by 58%. How can my company start going digital today? Tough one. If 85% of companies are putting a digital strategy together, only 26%
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