Hackathon : l'arme fatale du consumer insight
Hackathons – the new lethal weapon in consumer insight

Marketing costs companies too much money! The latest study from Oracle Marketing Cloud reveals that only 52% of businesses increased their marketing budget in 2016. That’s 11 percentage points fewer than in 2015 (63%) – and maybe it’s down to the number of marketing flops in recent years. Half of all consumer products end up consigned

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