Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now
Mass marketing is outdated. New approaches are being developed to meet consumers’ pressing demands. Communication technology, our digitalized society, and new consumer requirements have turned how we do marketing on its head. Brands are now putting customers at the heart of their strategies, adapting to their needs, and promoting dialogue. This is collaborative marketing. It’s
Agorize comes from “Agora” and “Rise” and empowers companies and people from all over the world through Open innovation Challenges.
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