Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now
Project management is generally seen as an exercise that requires rigour and structure – so creativity and innovation aren’t exactly the first words to spring to mind. But we’re about to see that, despite what a lot of people think, a big dollop of creativity can make your project management a lot more effective. Whether
Do you need to come up with innovative solutions at work? Are you being asked to innovate to stay ahead of the competition? Do you have to devise new ways of communicating with your customer base, communities or target audiences? This is the case for most of us, and we need to do all this
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