L’Oréal Brandstorm 2019 was one of the largest innovative competition that had brought together ambitious students from all over the world for the past 27 years. Driven by a vision – health is the future of beauty – and drawing on a portfolio of 6 very complementary brands, students had been challenged to take full advantage of digital technology to invent the future of consumer experience.

The competition put students in real-life situations and let them showcase their skills in entrepreneurship and innovation, tenacity and audacity, and their ability to create a team to get the most out of collective intelligence.