Originally written in French by Olivia Mazon. Translated by Hannah-Mei Grisley. In a marketing environment full of strategies, skills and consumer needs, we should ask ourselves where open innovation fits in big businesses’ marketing strategies. Reflecting on the global final of an innovation challenge organized by one of the biggest French cosmetic brands, it’s now
The talent war is raging on. And on this particular market that is employment, high standard candidates are gold and companies are ready to do anything to recruit them in order to boost their employer brand. It’s no secret, job market undergoes profound change: a permanent rise of passive job seekers which represents two thirds
For many years, Corporate Venturing has been a trendy topic for companies looking to finance their innovation. Grasping new Business Model, obtaining competitive intelligence… This kind of method shows many advantages and is attractive for companies wishing to implement innovation in their traditional markets. In 4 years, these investment funds have more than doubled,
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